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Jaws Aloha
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Intoducing our SS24 collection: Apartamentos Miramar. This season we present a wide range of summery prints in a variety of lively and soft colors, where it highlights different shades and combinations of earthy oranges, turquoise blues, and pale pink tones. Spanish summer motifs are the connecting thread of all the pieces present in this collection: umbrellas, inflatables, or Spanish tiles are just some of the elements you’ll find hidden in SS24 pieces. Meanwhile, we haven’t forgotten the tactile sense, and textures are in the spotlight this season, with bubble and seersucker cotton, and Ecovero viscose fabrics to ensure breathability and comfort.
1986, Lloret de Mar, Spain, 9:35 am. You find yourself at the beach during summer holidays. Your mom insisted on applying two layers of sunscreen, and your plan is to spend the entire day either in the water or building sandcastles. Life’s good.
A few years ago, summers in Spain were just like that. Days spent with family at a quaint, authentic hotel near the beach, among thousands of others who made the same choice. The beach was crowded, nearby restaurants were full, but everyone enjoyed themselves lying in the sun and having sandwiches for lunch, just gazing at the waves. Simpler and happier holidays.
We want to reminisce easier times when holidays were just that: spending weeks in a bustling but lovely seashore city.
In crafting the SS24 collection, we aimed to capture not just the nostalgia of old Spanish summer but also the feeling – the carefree, the fun, the authenticity. The vibrant SS24 aloha shirts and blouses embody these playful sensations with their unmatchable prints and colors.
Discover our newest prints of the summer best-seller, available in a wide variety of colors and make a statement of fun this season.
Stay fun, be Brava.
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